Build log

Building Loopwise in public.

The decisions that made it into the product, including the ones that meant deleting work.

September 2026

#011
A new look got checked before it shipped
A glassier, more premium visual direction landed on the dashboard and product navigation — after fixing what didn't actually work yet.
Design
#010
Loopwise got a proper UI pass
Less about adding polish, more about checking what was already there and fixing what wasn't earning its place.
Design
#009
The dashboard could not be reached
On a phone, the only working button in the entire learner product was log out.
Product
#008
The site got smaller
We moved the useful details out of the homepage so the main idea could be easier to find.
Website
#007
Support has a home
Questions should not have to find their way through a general inbox.
Support
#006
The site learned its address
Search engines need the same clarity from a site that learners do.
Infrastructure
#005
We deleted the video player
It worked. It was nice. It was also the reason lessons kept getting longer.
Product
#004
The editor stopped being slow
Nobody notices a fast editor. Everybody notices a slow one.
Engineering
#003
Writing lesson one, eleven times
The first lesson is the whole product. Everything after it is easier.
Writing
#002
Two languages, not eight
We listed everything we wanted to teach, then had an uncomfortable conversation.
Scope
#001
Why we started
Four unfinished courses, one shared complaint.
Beginning

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